What is the importance of commercial and advertising photography? Commercial and advertising photography are both essential for describing a product, idea or service and marketing this in magazines, newspapers, hoardings and more to be widely seen, attract the attention of more viewers and increase sales. Commercial and advertising photography is thought to be the same, but in fact, this is not true. Commercial photography is about capturing photographs of buildings, landscapes, merchandise, aircraft and models with just focusing on the product that is photographed. On the other hand, advertising photography comes to be broader since it is about photographing products, ideas, concepts, services and lifestyles [You also can learn photography secrets from here].
The best thing to being found in both commercial and advertising photography is that there is no need to use language for allowing people to understand the advertisement because the photo is more than enough for allowing anyone to understand the story that the photographer wants to tell about a product or service. If you are interested in commercial and advertising photography, take a look at the following impressive works by the top 10 best commercial and advertising photographers in the world.
10 Neelutpal Das – India
Neelutpal Das is an advertising, product, portrait, editorial and fashion photographer whose work is based in Kolkata, India. He started his career as a photographer in 2003 when he was just 18 years old. He began with capturing editorial fashion photographs and his work has been displayed in several publications in India such as Savvy, Times Of India, Rolling Stones India, Society & Images Retail and ABP Ltd. In 2008, Neelutpal Das started capturing both editorial fashion and advertising photographs to become more famous in India as a photographer [Download these photography courses].
9 Kremer Johnson – United States
Kremer Johnson is not just one person or photographer; it is the name of a photography team that consists of two persons who are Neil Kremer and Cory Johnson. Kremer and Johnson are commercial advertising photographers and their work is based in Los Angeles, United States. They specialize in creating advertising, editorial, portrait, narrative, studio and environmental images. Their work has appeared in several campaigns, magazines, galleries and museums and their clients include large brands, big and small companies and advertising agencies as well. Kremer & Johnson try through their images to create good relationships with the advertisers and brands not just inside the country, but outside it as well.
8 Rob Grimm – United States
Rob Grimm, who is also known as RGG especially on social networking sites, is a commercial photographer who started capturing photographs at an early age as he was just eight years old when he first used his camera for documenting a family trip. He captures amazing photographs of food, beverages and different products trying to create impressive images that attract our attention and dazzle us. Unilever, Skyy Vodka, Grey Goose, Cabo Wabo Tequilla, Budweiser Family of Beers, Brown Shoe Company, Miller Coors, Splenda, Yogurtland and Kraft Foods are all among his famous clients that are widely known.
Jean-Yves Lemoigne is an award-winning photographer and director as well. He specializes in capturing advertising, editorial, portrait, and landscape photographs. His creative work is responsible for making him one of the best photographers in the world and not just in France. He has won several awards such as 2014 Silver in Photography ADC Australia, 2013 International ANDY Awards Gold, 2012 Cannes Lions International Festival of Creativity Gold Lion Campaign, 2010 The New York Festivals International Advertising Awards in All Media Gold and more. His clients include Volkswagen, Viking, Tide, Sagem Mobile, Audi, Axe, Oldspice in addition to other famous brands that are internationally known for many people all over the world.
6 Alex Koloskov – United States
Alex Koloskov is not just a professional photographer, he is also a great instructor and the co-founder of Photigy.com. Although Alex Koloskov is a completely self-taught photographer, he is considered to be better than many of those commercial and advertising photographers whom we know. Do you know why? Because Alex Koloskov does not follow specific rules and does not even know them, he does not also try to imitate others and does not like traditional thinking which has allowed him to try new ideas, become more innovative, take on technical challenges and create a unique photography style that is really impressive and dazzling for anyone especially those who care about commercial and advertising photography.
5 Ransom & Mitchell – United States
Stacey Ransom and Jason Mitchell are two creative, talented and professional persons who decided to build a still & motion team that consists of two persons; director – photographer Jason Mitchell and digital artist – set designer Stacey Ransom. They try through their impressive photographic portraits and scenarios to take us to other new worlds that cannot exist which make their work more stunning. Their narrative and highly-detailed work allows you to enjoy your time while discovering more about the stories that they try to tell through their images. Ransom & Mitchell’s work has appeared in several award-winning campaigns and has been exhibited in different places all over the world such as Tokyo, New York, Berlin, San Francisco, Prague and more. Their photography, CG, motion and digital artistry skills have allowed them to simply “make the impossible practical”.
Sacha Goldberger is a creative French photographer who is really talented and this appears in the pictures that he has created. He specializes in capturing advertising, portrait and fashion photographs. His pictures have been exhibited at several galleries all over the world which has helped him to become more famous as a photographer not just in France, but in the whole world as well. His work has internationally appeared at Angkor Festival, CCB Museum of Rio, Getxophoto, New Delhi Photo Festival, London Art Fair, Amsterdam Art Fair and Palm Beach Art Fair. He has three books as well; The Little Book of I Love You (2004), Mamika, big little grandmother (2010) and Mamika and co (2012).
Sharad Haksar is an award-winning photographer who specializes in capturing advertising, still life, fashion, conceptual and travel photographs. He is the founder of OneEyeland.com and he has received too many awards as they are more than 200 regional, national and international awards. He is the only Asian photographer to receive 21 honorable mentions, 2 Bronzes, Silver and Gold at International Photography Awards (IPA). He has also won Silver Lion at Cannes, D&AD nominee, named as The Photographer Of The Year in India by Adobe Galgo and one of the 200 Best Photographers in the World by Luerzer’s Archive, Nomination at International Color Awards, Silver at APA, Nomination in New York Festivals, Gold in Goafest, 5 Golds, 6 Silvers and 5 Bronzes in Pepper Awards, 2 Golds at the Abby Awards and 2 Golds at Spark Awards, just to name a few.
Erik Almas is one of the best photographers to be found in the whole world. He grew up in Norway and then moved to the United States for studying photography. The strangest thing to know about Erik Almas is that he was not passionate about photography or even art and there is no one who encouraged him to become a photographer by bringing him a camera to start capturing photographs at an early age. Erik Almas suddenly decided to become a photographer and this is why he travelled to the United States to attend the Academy of Art University.
He graduated in 1999 and decided to start creating great images thanks to his inspiring teachers. He specializes in advertising, lifestyle, landscape, portrait, fashion, motion and fine art photography. His work is now based in San Francisco and he travels around the world for capturing his photographs. He has won several awards and was named one of the best advertising photographers in the world several times during the past years. His clients include American Airlines, Hotel Group, Nike, Microsoft, Puma, Hyatt, Toyota, Union Pacific and Ritz Carlton, to name a few.
Erik Johansson is a great, professional and creative photographer whose work is not about capturing those special moments in life, it is about capturing ideas and presenting creative images which are really impressive. The main secret behind Erik Johansson’s success is keeping away from those traditional ideas trying to be more innovative. Erik Johansson is not just a photographer, he is a retoucher as well which allows him to create anything his clients want. He depends in creating his stunning images on his camera and Photoshop trying to make them realistic and look as if they have been captured. Erik Johansson’s work has internationally appeared in different publications around the world and his clients include Microsoft, Volvo, National Geographic, Aishti, Google in addition to other clients and famous brands that are widely known for many people all over the world.
What do you think of these creative images and advertising ideas?
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FAQs
Who is an advertising and commercial photographer? ›
In commercial photography, you're photographing a product and saying, “Here it is!” As an advertising photographer, you're still selling a product or service, but you're using your pictures to tell a story that gives that product or service greater appeal.
Who is the best known advertising and commercial photographer with over 40? ›John K. Chua is a commercial and advertising photographer best known for his 40-year experience and multiple awards.
Who is the No one photographer in the world? ›1. Jimmy Nelson - Famous Photographer.
Who is the best photographers in the world? ›- Ansel Adams (1902-1984)
- Henri Cartier-Bresson (1908-2004)
- Philippe Halsman (1906-1979)
- Brassaï (1899-1984)
- Man Ray (1890 -1976)
- Weegee (1899-1968)
- Mary Ellen Mark (1940-2015)
- Robert Capa (1913-1954)
JOHN K. CHUA. John Chua is a commercial, architectural, talented, and advertising photographer extraordinaire. He is most well-known for his technical excellence in challenging photo shoots to the delight and delight of clients who see the impossible.
What is advertising photography called? ›What Is an Advertising Photographer? - YouTube
Who is the highly sought photography mentor? ›Librodo is also a highly-sought photography mentor, having conducted more than 150 workshops worldwide since 2007. He has mentored more than a thousand students, many of whom have now become successful in their own respective photography careers.
Who is best known as an advertising and commercial photographer who showcased the beauty of the Philippines? ›The natural beauty and rustic charm of the Philippines is being showcased in a special photo exhibit at the Philippine Embassy in Berlin by award-winning Filipino photographer, Mr. Carlos Esguerra.
Who is award-winning travel photographer? ›Winner: Beniamino Pisati, Italy
He has received several national and international photography awards, including previous portfolio wins in Travel Photographer of the Year. For more than 10 years he has been documenting the close relationship between man and the environment in the Valtellina mountain pastures.
- Andreas Gursky. ...
- Mario Testino. ...
- André Kertész. ...
- Henri-Cartier Bresson. ...
- Annie Leibovitz. ...
- Ansel Adams. ...
- Robert Capa. Robert Capa was a war photographer in America and Hungary. ...
- Robert Doisneau. Robert Doisneau was a 20th century French photographer.
What is the most viewed photograph in the world? ›
You may not recognize the image by its name, “Bliss,” but you'll know it when you see it. Viewed by over a billion people since it was Windows XP's default desktop image, “Bliss” has long been the subject of speculation as many doubted that such a “perfect” hillside could exist beyond Photoshop.
Who is the world best photographer 2022? ›The winner and Photographer of the Year 2022 is Marcus Yam (USA) with his image “Afghanistan's air force is a rare U.S.-backed success story.
What is the highest award in photography? ›Pulitzer Prize for Photography - Wikipedia.
Who is the best celebrity photographer? ›Annie Leibovitz, Mario Testino, and Peter Lindbergh are amongst the best celebrity portrait photographers of all time.
Who is the most famous female photographer? ›Annie Leibovitz is one of the most renowned and best-paid photographers today. In the 1970s, she made a name for herself as chief photographer for the music magazine Rolling Stone. Later, she became known above all for her expressive portraits of famous people.
What are the works of George Tapan? ›- Philippines : islands of enchantment by Alfred A Yuson( ) ...
- Manila by George C Tapan( Book ) ...
- Filipina : a tribute to the Filipino woman( Book ) ...
- Santo Niño : the holy child devotion in the Philippines( Book ) ...
- Our natural heritage : the protected areas of the Philippines by Steven Knipp( Book )
The reason why photography is important is that it freezes memories. It captures a moment in time that you'll be able to remember and cherish years from now. If you look at the images that people save, usually it's photos of their family, friends, pets, places, and items they love.
What is the two typical characteristics of photography? ›The two distinctive characteristics of photography: immediacy and detail.
What should I look for in a commercial photographer? ›- Qualities To Look For. ...
- Variety. ...
- History. ...
- Detail Oriented. ...
- Honesty. ...
- Legal Knowledge. ...
- Passion. ...
- Contact Leah Desborough Photographer Today.
- In-house marketing materials.
- Billboards.
- Stills used in TV commercials.
- Product shots for websites.
- Banners.
- And more.
How do commercial photographers get clients? ›
Ask if you can meet with someone at the company to show them your portfolio. Take time to go through your pre-existing list of contacts, and see if any of them work at/for companies you'd love to have on your client list as having shot for.
What do photographer mentors look for? ›A mentor should be a good listener and be able to provide guidance and support when needed. They should be an educator – Try to look for photographers that already run workshops or personal tuition (1-2-1). If they are already providing these services then it's always worth going with this option first.
What are some of the subjects of photography? ›The most common subjects of photography include people, arrangements of objects, the natural world, and abstractions. The Subjects of Photography activity series introduces you to each of these subjects and instructs you in composing your own photographs using the key elements of each approach.
What kind of photographer is George Tapan? ›After being Erap's campaign photographer when he ran for San Juan mayor, George shot for advertising, sports and fashion until he found travel photography at the age of 24.
Who is the photographer who showcase beauty of the Philippines? ›Carlos Esguerra, a Filipino photographer who has won numerous awards for his photography, is showcasing the Philippines' natural beauty and rustic charms in a photo exhibit at Berlin's Philippine Embassy.
Who is this photographer who wanted to show the world the beauty of the Philippines? ›But in the case of international photographer, Raymond Saldaña, we rely on his eye to show us beauty. For the past 11 years, he has been the official photographer of the Binibining Pilipinas beauty pageant.
Who is an award winning travel photographer who has won two? ›George Tapan is an award-winning travel photographer who has won two Pacific Asia Tourism Association (PATA) Gold awards, an ASEAN Tourism Association award, and a 2011 National Geographic Photography contest.
Who is awarded as the winning travel photographer and first place in the 2011? ›Ben Canales sprawls in the snow under the starry sky above Crater Lake National Park in Oregon. Caneles's long-exposure photograph, made using a timer on his camera, is the winner of the 2011 National Geographic Traveler Photo Contest.
Who is the best photo editor in the world? ›- Adobe Photoshop. Best photo editor overall. ...
- Capture One Pro. Best photo editor for those with large budgets. ...
- Affinity Photo. Best photo editor alternative to Adobe's subscription plan. ...
- Luminar AI. Best photo editor for quick pro results without the nitty gritty. ...
- DxO PhotoLab.
- Andreas Gursky (1955 – ) ...
- Annie Leibovitz (1949 – ) ...
- Chris McCaw (1971 – ) ...
- Cindy Sherman (1954 – ) ...
- Didier Massard (1953 – ) ...
- Francesca Woodman (1958 – 1981) ...
- Gregory Crewdson (1962 – ) ...
- Hendrik Kerstens (1956 – )
What is the most famous photo? ›
Nasa's “Man on the Moon” photo was named the most famous image of all time, followed by “Lunch atop a Skyscraper,” which showed eleven ironworkers sitting on a steel beam 260 meters above the ground in Manhattan, New York City in 1932.
Who is the first female photographer? ›Anna Atkins was one of the earliest photographers and she created what can be considered the first published books of photography: Photographs of British and Foreign Algae (1843–1853). The 12 installments were filled with cyanotypes of botanical samples that she collected from around the world.
What is the most viewed picture on Instagram? ›The most-liked post on Instagram is a photo of an egg, which has been liked by over 56 million different accounts as of June 2022. The post is also the most-liked internet post of all time of any website.
Who is the best photographer in USA? ›- Alfred Stieglitz. “In photography there is a reality so subtle that it becomes more real than reality” ...
- Walker Evans. ...
- Robert Frank. ...
- Helen Levitt. ...
- Garry Winogrand. ...
- 6. Lee Friedlander. ...
- William Eggleston. ...
- Stephen Shore.
World Press Photo of the Year
What makes a photo great? ›There are many elements in photography that come together to make an image be considered “good”. Elements like lighting, the rule of thirds, lines, shapes, texture, patterns, and color all work well together to add interest and a great deal of composition in photographs.
How can I earn money through photography? ›- Sell Pictures Online with Stock Photography Websites. ...
- Blogging. ...
- Photo Contests. ...
- Online Marketplaces. ...
- Freelance Job Boards. ...
- Online Store. ...
- Art Shows and Craft Fairs. ...
- Small Businesses.
Paparazzi (US: /ˌpɑːpəˈrɑːtsi/, UK: /ˌpæpəˈrætsi/; Italian: [papaˈrattsi]; singular: masculine paparazzo or feminine paparazza) are independent photographers who take pictures of high-profile people; such as actors, musicians, athletes, politicians, and other celebrities, typically while subjects go about their usual ...
Who is the best street photographer? ›Henri Cartier-Bresson
The most famous street photographer of all time is the French photographer Henri Cartier-Bresson (1908 – 2004). He is known for his candid photography and capturing the “decisive moment“. The decisive moment is the precise moment of action.
Welcome to our Top Photographers in India 2021! Many congratulations to the photographers who made this list, and special mention to Anmol Gulati (whose image you can see above), who is the no. 1 India Photographer of the Year, and to Abhimanyu Sharma for being the no. 1 India Storyteller of the Year.
What is the famous girl in the world? ›
Oprah Winfrey
Oprah tops our list of the 50 most popular women in the world. The talk show host has graced TV screens for about five decades, starting as a news anchor. According to Forbes magazine, she is the richest black woman globally. Oprah has also starred in many blockbuster movies.
Centuries of advances in chemistry and optics, including the invention of the camera obscura, set the stage for the world's first photograph. In 1826, French scientist Joseph Nicéphore Niépce, took that photograph, titled View from the Window at Le Gras, at his family's country home.
What percentage of photographers are female? ›52.6% of all professional photographers are women, while 47.4% are men. The average age of an employed professional photographer is 38 years old.
Who is the best known as an advertising and commercial photographer who showcased the beauty of the Philippines? ›John K. Chua is best known as an advertising and commercial photographer, with over 40 years of experience in this field and numerous local and international awards for his work. At the same time, he has applied his photo artistry to showcasing the beauty of the Philippines.
What are the types of advertising photography? ›- In-house marketing materials.
- Billboards.
- Stills used in TV commercials.
- Product shots for websites.
- Banners.
- And more.
- Build a Strong Portfolio.
- Put in the Extra Work.
- Study the Best.
- Research Your Products & Target Audiences.
- Expand Your Marketing Knowledge.
- Increase Your Professional Profile.
Advertising photographers take pictures of people, products and services for advertisements that end up in magazines, newsprint, on TV or online. Photography of the owner of a business or the featured product shot beautifully can draw attention to an advertisement in a way that the text cannot -- it catches your eye.
Who is the highly sought photography mentor? ›Librodo is also a highly-sought photography mentor, having conducted more than 150 workshops worldwide since 2007. He has mentored more than a thousand students, many of whom have now become successful in their own respective photography careers.
Who is the photographer who showcase beauty of the Philippines? ›Carlos Esguerra, a Filipino photographer who has won numerous awards for his photography, is showcasing the Philippines' natural beauty and rustic charms in a photo exhibit at Berlin's Philippine Embassy.
Who is award winning travel photographer? ›Winner: Beniamino Pisati, Italy
He has received several national and international photography awards, including previous portfolio wins in Travel Photographer of the Year. For more than 10 years he has been documenting the close relationship between man and the environment in the Valtellina mountain pastures.
What should I look for in a commercial photographer? ›
- Qualities To Look For. ...
- Variety. ...
- History. ...
- Detail Oriented. ...
- Honesty. ...
- Legal Knowledge. ...
- Passion. ...
- Contact Leah Desborough Photographer Today.
Ask if you can meet with someone at the company to show them your portfolio. Take time to go through your pre-existing list of contacts, and see if any of them work at/for companies you'd love to have on your client list as having shot for.
How do you market a commercial photographer? ›- Define Your Target Audience. ...
- Create a Digital Portfolio. ...
- Optimize Your Website for SEO. ...
- Use Social Media Marketing. ...
- Improve your Conversions Using Email Marketing. ...
- Take Advantage of Facebook Advertising. ...
- Develop a Referral Program to Attract New Clients. ...
- Organize a Giveaway or Contest.
For many photographers, Instagram is a powerful tool for generating leads. Other social media platforms like TikTok, Pinterest, and Facebook can become powerful tools for promoting your portrait photography business as long as you're consistent, engage with your community, and produce captivating content.
What's a commercial shoot? ›Commercial filming is the use of motion picture, videotaping, sound-recording, or any other type of moving image or audio recording equipment on National Forest lands that involves the advertisement of a product or service or the use of actors, models, sets, or props.
What is the goal of commercial photographs? ›Commercial photography is the art of creating images to sell or promote a product and or service through magazines, digital advertising, restaurant menus, brochures and corporate publication. The main goal of the commercial photographers is to sell the product to epitomize the features and benefits of your product.
What's the highest paying photography jobs? ›- Photogrammetrist. Salary range: $49,500-$134,500 per year. ...
- Wedding Photographer. Salary range: $90,000-$130,000 per year. ...
- Freelance Photographer. Salary range: $45,500-$67,500 per year. ...
- Senior Photographer. ...
- Forensic Photographer. ...
- Still Photographer. ...
- Medical Photographer. ...
- News Photographer.
Photographer salary in India ranges between ₹ 0.3 Lakhs to ₹ 6.1 Lakhs with an average annual salary of ₹ 3.0 Lakhs.
Which photography has more scope? ›Wedding and Event Photographers : The wedding and event photography industry are at an all-time boom. This is a very lucrative career choice across the country.